Qualify for Certification in the American Wealth Management Association by Adhering to the following Marketing Creed of Ethics and Excellence
Marketing Creed of Ethics and Excellence
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I hereby acknowledge my accountability to adhere to the highest standards of professionalism in my communications.
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I pledge to make honesty a priority by being clear and truthful.
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I shall personally maintain the highest standards of ethical and professional conduct in all my business relationships with clients, colleagues, competitors, governmental agencies, and the public.
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I am committed to implementing efficient communications, utilizing marketing automation where possible.
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I shall not knowingly participate in marketing practices which are detrimental to clients.
- I will always put the communication needs of my clients as a high priority and work together with members of the profession to support high standards of marketing communications.
- I pledge my efforts to assure that all advertising and presentations of products or services are done fairly and in good taste so as not to mislead or offend clients.
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I further pledge to assure that all marketing activities are conducted in accordance with the highest standards of my profession and generally accepted principles of ethical competition.